Disney Mickey Mouse Edition by Vespa
This news made us sit up and take notice, because two historic brands are celebrating a wedding. Disney and Vespa have announced a cooperation and present one of the iconic scooters in Mickey Mouse design. In the press release, the two companies explain the idea behind the Vespa.
DISNEY AND VESPA
An exciting collaboration
Two iconic brands come together in a limited edition collaboration to celebrate a very special anniversary: Vespa presents the Disney Mickey Mouse Edition by Vespa.
The two brands have always been in the zeitgeist thanks to their distinctive shapes and colours. Vespa stands for freedom and fun, and Disney for stories and escapism, which makes for a perfect collaboration. The famous scooter recently became the real-life realisation of dreams in the fantastic adventures of Luca, Disney and Pixar's animation masterpiece.
Today, these two timeless icons come together in a special project for Disney100, with Vespa paying homage to this anniversary through a global collaboration between the two unique brands with a Disney Mickey Mouse Edition by Vespa.
Vespa is more than just a means of transport, it is a lifestyle: an extension of the rider's personality, their story and their journey. A wonderful travelling companion that, in this special edition, fires the imagination and inspires us to dream big.
Michele Colaninno, Chief Executive of Global Strategy, Product, Marketing, and Innovation of Piaggio Group, comments on this collaboration as follows: "Dreams make us optimistic about the future, even in complex times like these. On this special occasion of Disney's 100th anniversary, a timeless icon like Vespa couldn't help but celebrate an equally imperishable icon like Mickey Mouse with a tribute to creativity, imagination, light-heartedness and fun - the very values that have always characterised Vespa. Today, as they were then. This collaboration between Vespa and Disney represents the celebration of two historic companies that share a common dream: to give everyone the opportunity to let their imagination run wild."
Claire Terry, Senior Vice President, Disney Consumer Products, Games & Publishing EMEA, said, "Just like Mickey Mouse, Vespa is a cultural icon that evokes a sense of fun and adventure, and together they make a wonderful combination that truly extends our timeless storytelling. We're incredibly excited to bring this version of the iconic scooter to our fans in our centenary year, bringing all the charm and personality of Mickey to road trips wherever people want to go!"
For this collaboration, the Vespa Primavera 50cc, 125cc and 150cc scooters are black, red, white and yellow: the same colours that have distinguished Walt Disney's most famous mouse for decades. The yellow wheels are reminiscent of Mickey Mouse's shoes, while the black mirrors recall his unmistakable round ears. A graphic pattern tracing the silhouette of the character adorns both sides of the scooter as well as the front. Finally, Mickey Mouse's signature is not to be missed, which can be seen on both the saddle and the front shell.
The Disney Mickey Mouse Edition by Vespa comes with a matching helmet in the same stunning colours.
The Modern Vespa at SIP Scootershop
Here you will not only find an almost endless assortment of Modern Vespa, but also a detailed explanation of the model.
Photo gallery: Disney Mickey Mouse Edition by Vespa
