La Famiglia – when it comes to the closest kinship, we usually think of home, tradition and sometimes also passion. That’s exactly what the 65 participants of the MALOSSI factory visit were able to witness in perfection on their trip on 25 and 26 February 2013. Being the German importer of this Italian cult brand, SIP Scootershop wanted to offer its dealer partners, team riders and press partners the opportunity to get their own picture of the production of Multivar, cylinder, exhaust and Co.
Once the participants had overcome the exhausting journey to Landsberg am Lech, they were welcomed Monday morning with a little reception at the SIP headquarters as well as, on request, a guided tour through the premises. However, the reception was followed by part two of the crossing of middle Europe in the form of a 9 hour bus trip to Calderara di Reno near Bologna where the headquarters of the company founded by Armando Malossi in 1930 are located.
Once the infamous Brenner had been conquered, Alessandra and Andrea Malossi were waiting for their l’ospiti at the hotel with a tasty Italian dinner. Hospitality is a sacred thing on the Southern side of the Alps even in times of economic recession and stand-up Berlusconis. While Alessandra is responsible for sales and distribution at MALOSSI, her brother Andrea and his branch of the company MALOSSI engineering come up with the technical innovations and their realization from idea to serial production. As the necessary manpower from developer to mould maker is right there inside the company’s walls, the development cycles of the MALOSSI products sometimes only take a couple of weeks. What a great asset in times of globalized companies. This leads to awesome products with the seal of quality “Made in Italy”.
It must have been impressive for the participants of the factory visit to realize how much know-how la Famiglia has gathered on their premises since their foundation. Supported by state-of-the-art machinery MALOSSI and their 50 employees supply the tuning scene from Vespa PX and Piaggio ZIP to the brand-new BMW 600 with shock absorbers, windshields, brake discs, racing cylinders, variators and more. The company benefits regularly from their strong support of both complete racing series and individual riders participating in various racing classes.
All SIP Scootershop partners that took part in this journey were happy to see that most members of the MALOSSI family took their time to say hello as patriarch Ugo as well as his brother Sandro and his son Ricardo were present too. Senior boss Ugo truly embodies the passion of this company as he personally unlocks the headquarters every day. Mind you, he’s beyond his 70th birthday.
At this point we would like to say a big thank you. Thank you to the company MALOSSI for interesting insights into an Italian traditional company which seems not to have run dry of their passion for scooter tuning even 83 years after its foundation. Thank you also for an awesome present for all participants of the visit, a variator which was artistically designed by graffiti artist Enko on the spot and handed over in a beautiful MALOSSI daypack. Moreover, here is a big thank you too to all fellow travelers who endured the admittedly tight schedule in order to get a good glimpse of the myth MALOSSI. Together with you we as the German importer are looking forward to the coming scooter season 2013, all part of the extended circle of the “Famiglia”.
Quite a lot of pictures to the MALOSSI factory visit can be found here:
http://www.flickr.com/photos/sipscootershop/sets/72157632872969890/show/
Posted
Feb 28 2013, 12:52
by
Ralf